PR Director

Remote
Full Time
Manager/Supervisor

 

The Director of Public Relations is responsible for all earned communications efforts across Aerial Group’s portfolio of businesses. With a proven track record of developing and executing comprehensive 360 communications strategies, the Director must also possess the ability to effectively and efficiently communicate with the CEO, and translate her vision & goals into earned media.

Day-to-day responsibilities include:  

  • Develop outreach plans and PR strategy to generate optimal press coverage
  • Leads the release and promotion of all Aerial news, including company announcements, partnerships, business initiatives, product launches and more 
  • Manage CEO communications efforts including thought leadership, speeches, blog posts, external PR, and internal communications
  • Pitch both Aerial Group and Britnie Turner for key awards and speaking events; maintain comprehensive annual database for awards & speaking opportunities
  • Develop and maintain positive relationships with reporters and respond to incoming media inquiries 
  • Proactive, daily outreach to press on various story angles in order to garner regular, favorable press coverage
  • Creation and copyediting of all owned content (videos, photo, blogs, releases) to ensure cohesive company voice and narrative
  • Create and maintain master company narrative/talking points for all Aerial businesses (speeches, talking points, Q&A) for all Aerial businesses
  • Manage PR tools such as media database, photo libraries, and internal employee shared drives
  • Monitor press coverage and use data & analytics tools for regular reporting
  • Lead communications training for senior management if needed
  • Manage PR firms as needed

Qualifications: 

  • 8-10 years relevant PR experience with heavy focus on external media relations and international coverage
  • Bachelor’s degree in Communications or related field
  • Deep roster of relationships with key media and strong portfolio of earned media work
  • Superb writing and editing skills; strong sense of narrative and story-telling
  • Creative thinker, with an ability to quickly comprehend a breadth of information and simplify the communication
  • A collaborative self-starter who thrives in a fast-paced, start-up environment. 
  • Can swiftly and productively work with changing priorities and juggle multiple projects at a time. 
  • Excellent time management and project management skills.
  • Team player with a roll-up-the-sleeves mentality
  • Fluent/native and excellent command of English - second language a plus!
  • Preferred: Personal interest and/or professional experience in the health/wellness, travel, and/or NGO and nonprofit sector.

 

What Aerial Can Offer You:

  • A flexible and totally-remote workplace - allowing you to work anywhere in the world!
  • Meaningful, impactful work - you will be directly involved in all of our efforts to make the world a better place!
  • An environment where your ideas are welcome and encouraged - if you see a way for us to be doing our work better, we want to hear it!
  • Quarterly team meetings at various locations internationally.
  • Salary commensurate with experience, with competitive benefits

 

 

 

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